Google confirmed that maintaining separate content for AI crawlers counts as cloaking. The spam policies now cover AI Overviews and AI Mode.
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Day one
Software, built in the open
The first piece publishes shortly. Every architecture decision explained, then built on screen, including the part where it broke.
Signals
What changed, why it matters, and what is still unknown.
llms.txt sits on 8.7% of the top thousand sites and still has no measured effect. No major crawler confirms it fetches the file.
Princeton research measured up to 40% lift in AI citation. The three highest-impact tactics: statistics, cited sources, direct quotation.
Reddit is now the single most-cited source across every major AI engine. Real presence beats any optimisation trick.
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Published this week
Nothing published yet. The pillars below are the eight questions everything here will answer.
Pillars
Eight questions, and the work of answering each one.
Money
How is durable wealth built?
WorkHow do capable people execute?
BuildHow are valuable things created?
BodyHow is physical capability built?
MindHow do we think and endure?
StyleWhat do taste and presentation say?
WorldWhat does freedom look like?
SignalsWhat is changing right now?
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